E-commerce

1. 
   The history of commerce
   1. 1800-1890 From Traders, through catalogs to the "Grand Emporiums"
   2. 1900 - 1940 Centralization, mass media, downtown
   3. 1950 - 1990 Mass media, mass merchandising, specialization, impulse buying.
   4. The Internet, a return to 1890.
2. E-commerce, what makes a good e-commerce site
   1. Customer Service
      1. Guarantees
      2. Privacy Disclosure
      3. Security
      4. International order
      5. Pre/post sale emails
      6. Gift/wrapping/tracking
      7. Returns -- instore
   2. Personalized site
      1. Personalized web page
      2. Personal recommendations
      3. Saved billing, shipping, payment info
      4. Order status and tracking
      5. Purchase history
      6. Personal favorites/registry
      7. E-mail services - free
   3. Gifting
      1. Special gift area
      2. Electronic gift certificates
      3. Paper gift certificates
      4. Gift ideas
      5. Gift wrapping service/choices
      6. Custom gift card
      7. Email reminder service/calendar
   4. Browsing and buying
      1. Navigation
      2. Online catalog ordering
      3. Merchandise assortment
      4. Item cross selling
      5. Visual merchandising
      6. shopping/searching aids
      7. Keyed in search
      8. Sales/clearance area
      9. Persistent shopping cart
      10. product availability
      11. Instant checkout
      12. Off-line ordering options
      13. Shipping information
      14. Multiple "ship to"
      15. Payment method information
      16. Order form
   5. Promotions
      1. 1st time purchase incentive
      2. volume or frequency purchase incentives
      3. Contests/sweepstakes
      4. Loyalty programs
      5. Cross channel and product selling
   6. Community of interest
      1. Access to unique brand content
      2. Electronic postcards
      3. Membership sign-up
      4. Access to company advertising
      5. Special events
      6. Games, fun chat, bulletin boards
      7. Auctions
      8. Consumer queries/suggestions
      9. Expert Q & A
      10. Sneak previews

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