Major Applications of the Internet in a Marketing Plan
Internet Support of a Marketing Plan

1. Advertising and Promotion
   1. Cross promoting/driving people to your page
   2. How to handle graphics
   3. Capturing Information/Database development
   4. Consistency of message and image
2. Media
   1. Doesn't replace LA Times
   2. Extension of other electronic media
   3. Future of interactive media
      1. Band Width
         1. Cable companies/DSL-ADSL/ISDN
         2. software companies/vendors
         3. Microsoft
         4. industries' needs
      2. International marketing
      3. Technology
   4. E-zines
   5. Content - Interactive TV
3. PR On-line
   1. Communities of interest
   2. Putting out fires
   3. Newsletters
4. Customer Service
   1. Two way interaction
   2. FAQ
   3. Quick market research
5. Events
   1. Promotion -- Usegroups
   2. Reservations
   3. Follow-up
   4. Database management
6. Collateral material
7. Corporate support
8. Accepting payment over the Internet
   1. Visa/Mastercard SET protocol and other forms of payment
   2. Security
9. Internet backlash 2001
   1. SPAM -- direct mail email
   2. Understand what the customer wants, not just what the client says
10. Strategic planning with the Internet
    1. Viable long range marketing strategies
11. Content -- Keeping the page fresh
    1. Good web page design
       1. Consider the whole site -- Navigation, organization, style, audience
       2. Consistent format -- Page size, layout, frames, backgrounds, typography
       3. Graphics -- Format, file size, colors, software
    2. Understand what your customers want -- market research
12. Future of the Internet
    1. Band width
    2. Thin clients
    3. Other technology
    4. Open bidding
    5. Open vs closed architecture
    6. Business to business vs business to consumer

Internet resources:
GVU Surveys
Internet 2
Domain Survey
Hobbes Internet Timeline
Glossary of Internet Terms
Zen and the Art of the Internet
How to use IRC chat
News group menu
Some help with Newsgroups (Usegroups)

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