The Web and Its Application to E-commerce

1. Internet Applications -- the vocabulary of the net
   1. E-mail
   2. FTP
   3. Telnet
   4. BBS
   5. IRC
   6. Research
      1. Databases (VTLIVTET )
      2. Journals
      3. Academic sources
   7. HTML
      1. Text
      2. Tables
      3. Lists
      4. Graphics
   8. CGI
   9. JAVA
   10. ASP
2. Internet Industry. Should we "make in" or "buy out"?
   1. ISP, virtual hosting
   2. Internal development, intranets, in-house hosting
      1. Bandwidth
      2. Security
      3. Other issues (cost, reliability, staffing)
   3. Microsoft vs UNIX vs Linux
3. What Makes a Good Web Page
   1. Conceptualize the whole site -- know your visitor
      1. Layout- colors, typeface, graphics, page format, navigation, organization, style, audience
         1. Generate excitement at 72 DPI -- Style guide, page size, layout, frames, backgrounds, typography
         2. Frames/ pop ups
         3. Navigation/confusion -- graphics vs. hypertext
         4. Java, 3D, audio, Internet talk and other tricks
         5. Graphics/content format, sound, video, file size, colors, software
   2. Linkage -- Find common interests -- promote on-line, strategic alliances
   3. Attraction vs distraction
      1. Tracking hits
      2. Database servers and their application
      3. Server push/client pull
4. Marketing on the Web
   1. SPAM -- direct mail email
   2. Understand what the customer wants, not just what the client says
   3. Strategic planning with the Internet
      1. Viable long range marketing strategies
   4. Content -- Keeping the page fresh
5. E-commerce that Works
6. Future of the Internet

Internet resources:
GVU Surveys
Internet 2
Domain Survey
Hobbes Internet Timeline
Glossary of Internet Terms
Zen and the Art of the Internet
How to use IRC chat
News group menu
Some help with Newsgroups (Usegroups)

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