UCI Assignments
Last Updated 11/2/06





Effective Marketing Communications Through Consumer Research: X461.1

- No assignments have changed from the basic syllabus.

- Please
mail any late proposals to me as soon as you can.

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Integrating Principals of Marketing on the Web: X463.0

- Class is 6:30 to 9:30. If you are unsure of the class location, check with the Extension GSM Administrative office (949) 824-1661.

- Here is a basic overview of what we will cover:

Internet Class Outline:

  1. History of the "Net"
  2. Vocabulary of the Net
    1. Url -- Domain names, New Top Level Domains
    2. .edu, .gov, .com, .net, .org, Country designations
    3. Ftp file transfers
    4. Telnet and the UCI Library (Melvyl, Antpac etc.)
    5. Irc chat rooms -- Etiquette and Supervision -- ethics and software
    6. Newsgroups or BBS
    7. Http
  3. Ethics of the Net
  4. Internet Mechanics
  5. Future of the Net
  6. Working with Internet Tools
    1. Internic
    2. Whois
    3. Telnet
    4. Gopher
    5. FTP
    6. WWW Browers -- "Browser Wars"
  7. Search Engines -- Boolean logic and other arcane concepts
  8. Using the Internet as an effective marketing tool -- What makes a good web page
    1. Assessing effectiveness
    2. Establishing visitor rapport -- responding
    3. Generating return visits -- keeping it fresh
    4. Communicating effectively
    5. Accomplishing everything in the sales cycle
  9. Internet as part of a marketing plan
  10. Intro to HTML
  11. Current overview of marketing efforts on the Net
  12. Case studies of web pages

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